Snowplow Event Tracker

About Snowplow Event Tracker

This application enables collecting event-level data from your Shopify store with a Snowplow data pipeline, both on the storefront (client-side) and via webhooks (server-side), providing you with highly accurate and granular data. You can use this application to collect raw data that enables your data team to to perform marketing attribution, personalization, 360 customer view (customer knowledge graph), fraud detection, customer scoring, store/inventory monitoring, and so much more. Snowcatcloud provides a really simple entry point to behavioural tracking, without needing to invest in data engineers or cloud infrastucture. They have been responsive to all our needs. Amazing value. Especially if you don't have multiple data engineers / are a single-engineer data team. Just wow. tl;dr -- having Snowplow + Shopify Webhooks = full-funnel attribution if you're already using tracking params / UTMs when you serve ads. Install all necessary client as well as server side tracking with one click - for free. This app allows any shopify shop to take control of their on data easily by leveraging the power of first-party tracking through Snowplow. Highly recommend. Comerica Bank Building, 600 B St, San Diego, CA, 92101, US

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