Omnisend Email Marketing & SMS vs Klaviyo
A detailed side-by-side comparison to help you choose the right tool
Omnisend Email Marketing & SMS
Omnisend - ecommerce marketing platform used by 90K brands. Send email marketing, newsletters & SMS campaigns. Grow your email lists with popups & sign-up forms
4.7
2,926 reviewsK
Klaviyo
The leading email and SMS marketing platform built for e-commerce brands.
4.6
0 reviews| Feature | Omnisend Email Marketing & SMS | Klaviyo |
|---|---|---|
| Rating | 4.7/5.0 | 4.6/5.0 |
| Reviews | 2,926 | 0 |
| Pricing | Freemium | Freemium |
| Pricing Details | FREE Free to install Reach up to 250 contacts (unlimited list size) with the Free Plan. Features 500 emails/month 500 web push notifications/month Global SM | Free up to 250 contacts. Paid plans from $20/mo. |
| Platforms | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce |
| Category |
Feature Comparison
| Feature | Omnisend Email Marketing & SMS | Klaviyo |
|---|---|---|
| Guide BFS: Your shortcut to quality apps | ||
| Guide 2025 Shopify Build Awards | ||
| More stories | ||
| Sales channels | ||
| Finding products | ||
| Selling products | ||
| Orders and shipping | ||
| Store design | ||
| Marketing and conversion | ||
| Store management | ||
| Email campaigns | ||
| SMS marketing | ||
| Automation flows | ||
| Segmentation | ||
| A/B testing | ||
| Predictive analytics | ||
| Pop-up forms | ||
| Product recommendations |
Pros & Cons
Omnisend Email Marketing & SMS
Pros
- +Generous free plan — 500 emails/mo
- +Pre-built e-commerce automation workflows
- +Combined email + SMS in one platform
- +Excellent Shopify reviews (4.7 stars, 5,600+ reviews)
Cons
- -Advanced segmentation requires paid plan
- -Template selection smaller than Mailchimp
- -Reporting less detailed than Klaviyo
Klaviyo
Pros
- +Deep Shopify integration with real-time data sync
- +Powerful segmentation and automation flows
- +Excellent deliverability rates
- +Built-in SMS marketing
Cons
- -Pricing scales steeply with list size
- -Learning curve for advanced features
- -Limited free plan
The Verdict
Omnisend Email Marketing & SMS has a higher rating (4.7 vs 4.6), but Klaviyo has its own strengths. The best choice depends on your specific needs, budget, and platform.
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